Product Marketing Specialist

Cape Town, Western Cape
Work Type: Full Time

This is what you tell people at parties:

I am working at an international super-fast growing tech company and we are revolutionising hoteliers around the globe. RoomRaccoon is awarded the world's best Hotel Management System for 2 years in a row and empowers hoteliers to run their property way more effectively. Our growing team of 91 heads is working from 10 offices all over the world!


Reports To:

Head of Global Marketing


Your role:

The mission of the Product Marketing Specialist is to refine, develop and communicate the value proposition of our Product in all our focus markets to help position us against competitors and make sure our target audience and the team understand the benefits of our product and its features.

  • Together with the product team, identify and articulate customer benefits of our products

  • Lead development of marketing deliverables/content (e.g. sales enablement documentation, case studies, product videos, website copy, etc.)

  • Conduct market, competition, and customer research for the product team, sales, and marketing to stay up to date with current developments and to understand how our products compare

  • Help translate the story of our products into demand generating activities

  • Monitor the buyer journey as it relates to product feature adoption and usage, make improvement suggestions to the product team and marketing departments

  • Manage and drive the go-to-market process for new product introductions. As well as coordinate the communication part of the go-to-market planning, and ensure products are compatible with our positioning and brand

  • Conduct customer research to understand where they search for value and aline our message with their expectations.


You will be accountable for:

  • Product Value Proposition


Our perfect fit has/is:

  • 3-5 Years of Experience in a SAAS Product Marketing Specialist Role

  • Hospitality Tech Experience would be a benefit

  • Proven track record

  • Experience working on Global Brands serving multiple markets and languages

  • Story Teller

  • Analytical

  • Organised

  • Efficient

  • Results Orientated

  • Proactive

  • Clear Communicator 

Shares our core values:




4. 🀝  DEAL’S A DEAL  

5. πŸ‘©β€πŸ‘©β€πŸ‘§β€πŸ‘¦  EMPOWER ANOTHER


  • Working in a vibrant international fast growing company

  • Unlimited learning & growth potential

  • Your ideas and performance making a big difference in our organisation and the global hotel industry

  • Work hard, Play hard mentality. We love celebrating successes together!

  • Employee Equity Scheme

  • Regular trips to Europe for trainings & celebrational ceremonies (International Week)

  • Annual RoomRaccoon Hotel Experience

  • Friday lunches are on us

  • Annual salary increases

  • Training & Development opportunities


Kindly click on the below link and complete the questionnaire:

Submit Your Application

You have successfully applied
  • You have errors in applying